Digital Marketing Manager

Play a crucial role in the Marketing team for AUFC

• A rare opportunity to work at a leading sports club
• Full time position based in Hindmarsh

About our Client : Founded in 2003, Adelaide United Football Club (AUFC) is South Australian’s only professional football club. The Club competes in A-league Men’s and Women’s competitions and the National Premier Leagues SA.

The Club exists for the people of South Australia, as a custodian for the game of football, and serves to foster the passion, pride, and purpose that football evokes within the community.

The Club’s ambition is to be the most engaged, respected, and successful football club in Australia, and to always think and be about ‘More Than Football’.

About the Role : Adelaide United is seeking a talented and motivated individual to lead the Digital team. Adelaide United is dedicated to achieving excellence both on and off the field and are looking for a passionate professional to contribute to their continued success.

As the Digital Marketing Manager, you will play a pivotal role in developing and executing digital initiatives that enhance the club's brand, engage fans, and drive revenue opportunities.

This position will require work outside of standard business hours, including on game days and various functions and events.

Key Responsibility Areas : Teamwork and Culture :

• Foster a positive, team-focused culture in the Marketing and Media department and across the Club.
• Implement best practices in digital operations, emphasizing integrity, collaboration, and innovation.
• Collaborate with other AUFC departments to create Club-wide digital opportunities and uphold a professional image as a Club ambassador.

Strategy :

• Collaborate with the Marketing and Media team to develop effective digital, membership, ticketing, and marketing strategies.
• Research digital market trends to maintain AUFC's market leadership.
• Identify opportunities for efficiencies and improved practices internally and externally.

Digital :

• Implement a digital strategy aligned with overall objectives for a consistent and engaging online presence.
• Manage high-quality digital content for effective communication and engagement.
• Oversee social media efforts, including managing accounts, monitoring trends, and creating innovative campaigns.
• Optimise the official website for news, updates, and fan engagement.
• Collaborate with commercial and sponsorship teams for seamless integration of digital activations.
• Develop initiatives for enhanced fan engagement, including digital competitions and virtual experiences.
• Cover match and related activities on social media, ensuring digital team readiness for pre, during, and post-match coverage.

Marketing & Communications :

• Drive collaboration within the Marketing and Communications team to maximise digital engagement.
• Assist in developing advertising campaigns and contribute to the marketing and communications strategy.
• Utilise CRM systems for effective communication with stakeholders.
• Review opportunities for commercial income via digital assets.
• Manage content on the club's digital channels.

Media & Public Relations :

• Research market trends and identify growth opportunities for the club in media and communications.
• Assist in creating written content for digital platforms.
• Coordinate with other AUFC departments for Club-wide media and public relations opportunities.
• Act as an AUFC ambassador and uphold professional standards.

‘What you look like’ and need to demonstrate to be successful’.

• A team member who is collaborative and encourages those around them to achieve the absolute best for the organisation.
• Enjoys operating in a fast-moving environment.
• Honest and positive individual with a natural enthusiasm and energy.
• Outstanding interpersonal, written, and oral communication skills.
• Strong attention to detail and the ability to work under pressure.
• Innate ability to manage conflicting priorities.
• Video editing, CMS and social media skills desirable.

Sound like you?

Applications close 28th February, 2024.