Product Marketing Manager, Anz Sports

Who We Are

2K publishes some of the most popular video game franchises on the planet, including Borderlands, BioShock, NBA 2K, WWE 2K, PGA TOUR 2K, XCOM and Sid Meier's Civilization. Our Marketing teams are comprised of experienced and talented professionals who work together and across the company to create memorable and innovative campaigns for industry-leading titles.

What We Need

What You Will Do

• Reporting to the Senior Product Manager (Sports), you will be responsible driving marketing execution for the Australian and New Zealand markets. You will participate in the following:

• Work with Australian Marketing Team to build integrated marketing plans that target specific audiences through unique consumer journeys and experiences.

• Take a lead role in the briefing process for both internal and external creative needs

• Responsible for trafficking creative assets from internal teams to external agency, partners and teams.

• Contribute to channel marketing strategy and manage the day-to-day relationship with channel/sales.

• Liaise between media, channel and creative teams to build brand assets for paid media & retail campaigns within required timelines

• Contribute to event briefs, and manage event teams to ensure effective & on budget execution of brief

• Liaise with Commercial and Analytics teams to mine data and insight into consumer behaviors in each market

• Be a true expert on our products, our consumers, our competitors, and culture

• Be responsible for local age rating submission process.

• Product & marketing presentations to retailers and external partners.

Who We Think Will Be a Great Fit

• 3-5 years of experience marketing experience working for a consumer brand, on the brand, media and/or agency side
• Experience executing paid media & retail marketing campaigns
• Highly creative and organized, detail-oriented and deadline driven
• Excellent multi-tasking and self-management skills - are able to take direction and constructive feedback
• Above average knowledge of NBA players and products
• Average knowledge of video games
• Ability to seamlessly integrate into existing marketing team, and build trust and credibility with global teams, commercial, and other internal & external partners
• Self-starter, able to take ownership over tasks and carry them throughout to the end